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Bring Back The Pollinators: Grow Pollinator-Friendly Flowers

A swallowtail butterfly rests on a purple coneflower among colorful blooming wildflowers.

Plants form the foundation of good habitat for most insects, including pollinators. Flowering native plants provide the nectar and pollen that pollinators eat, the vegetation that butterfly caterpillars feed on, and nesting resources for many bees. Growing the right flowers, shrubs, and trees is the foundation of your pollinator habitat.

Why Flowers Matter

Habitat loss is one of the main reasons that pollinators are struggling. Natural areas have been built over and turned into roads, industrial zones, farmland, neighborhoods, and more. What habitat is left is often fragmented into small, unconnected pieces, which makes it harder for wildlife to find the resources they need, and puts them at risk when traveling between fragments. 

By growing native flowering plants in towns, cities, parks, community gardens, and farms, you can bring back some of the habitat that’s been lost! Even a small patch of wildflowers in your balcony or yard can make a huge difference. Pollinator plantings can also connect isolated habitat fragments, helping wildlife move around more safely. 

What You Can Do

Bee on purple cone flower, which is native to North America

Use plants native to your region

Numerous studies have shown that native plants support more pollinators — both more species and greater numbers of bugs — and other invertebrates than non-native plants.

Use our Pollinator-Friendly Native Plant Lists to find the right ones for you.

Blanketflower blooming in autumn with fallen leaves all around it

Pick a diversity of plants and bloom times

Build a mix of plants that will keep flowering from spring into fall. Different pollinator species emerge at different times of year, and good pollinator habitat will provide food for them all season long. Spring flowering plants are particularly important for emerging bumble bee queens, and late summer flowering plants provide resources for newly hatched queens who are about to overwinter.

You can find bloom times right in our Native Plant Lists.

A diverse garden of flowers that grow well in full sun

“Right plant, right place”

Make sure you select plants that will grow well at your site. Consider sun exposure, wind, water availability, and soil type. If you are using a planter, you can choose a potting soil that matches the plants you’d like to grow, or use sand, perlite, pebbles, and other mix-ins to adjust the soil you already have.  

Contact your local extension agency for more information on how to understand your soil.

New England aster blooms, which are small flowers, but more beneficial to pollinators than big ornamental or introduced flowers

Avoid cultivated, ornamental plants in your pollinator habitat

Double-flowered hybrids or other ornate varieties often produce little or no pollen or nectar. Also, many pollinators use visual cues to identify flowers; those identifying patterns can be lost if plants are bred with a different color.

Get the facts on why cultivars are worse for pollinators.